Hi, I’m Kali
Building meaningful connections between people and brands
Community insight meeting strategic marketing
Social Media
Copywriting
Website Copywriting & SEO | Pros PM
Led a full website copy rewrite and content restructuring to shift Pros PM’s focus from renters to property owners. This project involved a comprehensive tonal and branding update, paired with SEO optimization, to better align messaging with business goals and target audience priorities.
Press Release | MRI Software × Piñata Rent, Inc.
Authored a press release announcing a new strategic partnership between MRI Software and Piñata Rent, Inc., distributed via wire services and shared across social channels. Also designed a streamlined share image for use on the website and social platforms to support announcement visibility and brand consistency.
Black History Month Social Post | City of Denton
This Facebook post was part of a Black History Month social series highlighting Black Dentonites whose work and legacy shaped the community. This post centered on a City employee who has served Denton since 1997 and shared the history of the ALH Hall. The post earned 361 organic likes and 35 shares.
Print Publications
My print work blends thoughtful design with strong editorial structure to bring complex content together for anyone to read and understand. The pieces below were designed with InDesign for both print and publication. I’m also an expert in Canva, once overseeing a team of 100 contributors for one brand.
City of Denton Parks & Recreation Guide
Served as an external partner to develop a comprehensive PLAY Guide for the City of Denton, collaborating with teams to collect, organize, and publish programming for both print and online.
City of Denton Parks & Recreation Guide
Printed and published a PLAY Guide for Denton Parks & Rec by coordinating with department teams to gather and organize programming, creating the design, and photographing the cover image.
Town of Little Elm
Strategic Report
Led the organization, writing, design, and publication of a cross-department strategic report highlighting municipal achievements and demonstrating alignment with the Town’s strategic plan.
What Others are Saying
“This is EPIC. I feel like you took what was swirling in my brain and made it a reality.”
Taylor Brakefield, Pros PM
“We were thrilled with Kali’s work and the care she took in highlighting the contributions of our crucial donors and volunteers.”
Dr. Amanda Biles, VP, Abilene Philharmonic Guild
“Kali is an excellent communications strategist with a huge amount of creativity and drive. As the Sr Communications Specialist at MRI, Kali supported my marketing campaign efforts, our event presence, and single-handedly ran a social media campaign to increase employee engagement with the brand. She is a pleasure to work with, and any organization she joins will be lucky to have her on their team.”
Rebekah Schnaubelt,
MRI Software Collegue
Awards
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2018 | Award of Excellence for Video Education
2018 | Digital Interactive Reports
2017 | Social Media
2017 | Digital Interactive Reports
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2019 | Recognition Best Use of Social Media
2018 | First Place in State, Best Use of Social Media
2018 | Annual Report for Design
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2014 | Design and Print: Logo design
2014 | Design and Print: Spring/Summer PLAY! Guide
2014 | Design and Print: Fall/Winter PLAY! Guide
2014 | Commercial; Water Works Park
Clients
Pros PM
The Roof Guy